Consider YouGov and Its Unique Characteristics:
YouGov prides itself on its thorough understanding of the local market gained through many years of experience in the Arab world as researchers, consumers, and marketers.
They speak and understand the language as well as the cultural and socio-political context of consumers.
With a predominantly Arab team and the researchers who have many years of experience working across the region in diversified categories, YouGov have:
 Experience
They provide informed and perceptive interpretation that distinguishes what respondents say from what they really mean or want.
Fresh Perspective
They approach each project with fresh eyes to avoid any preconceptions or biases and to allow for new creative possibilities.
Depth
They always look for meaning between the lines, as they delve into the lives of consumers and in the context of their client’s marketing objectives.