INDICATE | What We Do ?

Advertising Research – used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ad’s ability to get attention, communicate the message, build the brand’s image, and motivate the consumer to purchase the product or service.
Brand Equity Research - how favorably consumers view the brand.
Brand Association Research - what consumers associate with the brand.
Brand Attribute Research - what key traits describe the brand promise.
Brand Name Testing - what consumers feel about names of products.
Concept testing - to test the acceptance of a concept by target consumers.
Buyer Decision Processes Research - to determine what motivates people to buy and what decision-making process they use.
Customer Satisfaction Research - quantitative or qualitative studies that yields an understanding of a customer's satisfaction with a transaction.
Mystery Consumer or Mystery Shopping - An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product. The shopper then records the entire experience. This method is often used for quality control or for researching competitors’ products.
Positioning Research - how the target market sees the brand relative to competitors- what the brand stands for.
Price Testing - to determine how sensitive customers are to price changes, or to determine consumer’s perception of a specific price.
Segmentation Research - to determine the demographic, psychographic, and behavioral characteristics of potential buyers.