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Our Products
- Real Estate 2011 – Needs-Based Segmentation Research
The study investigates different consumer groups in order to determine unmet needs for each specific group of consumers. Potential residential unit consumers’ needs are investigated based on their social economic classes, while potential commercial unit consumers’ needs are investigated based on the size of the company and industry. Consumer preference for price, size, number of rooms and bathrooms, amenities/facilities, orientation, project location are also investigated.
- Media Consumption Research 2010
MCR-2010 investigates media consumption across both Damascus and Aleppo.
The study covers five different types of media:
- Television
- Radio
- Newspapers
- Classified newspapers
- Magazines
For each type of media, the study profiles viewers, listeners, and readers for each media vehicle and ranks each media vehicle based on viewership, listenership or readership.
In addition the study examines consumer's preferences of programs, shows or topics for each type of media and uncovers peek time for both radio and television.
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